*Note: 100% PURE provided me with the products listed below for review. All thoughts and opinions are completely my own. I receive a commission if you purchase products from the links in this post. The commissions are used to keep my blog running and to provide you with awesome content that I strongly believe in. Thank you for your support! x Jules
Hello Beauty-ful Babes – I am suuuuuper excited to share this amazing natural and organic cosmetics brand with you. Since starting my blog over two years ago, one of my most faq’s is about my skincare routine. I know many of you have skin sensitivities to ingredients like bismuth oxychloride and sodium benzoate. In general, there is a laundry list of ingredients that just shouldn’t be used on our skin, especially not regularly. I avoid “popular” makeup brands like Nars, Esteé Lauder, Shiseido and so on, because they are far from natural.
Makeup can be a wonderful thing. It enhances the beauty that is already there, and it can creatively express different moods and wardrobe styles. I don’t wear nearly as much makeup as I did in high school (farewell, punky eyeliner days), but I love me a good mascara and poppin’ lip! I’ve been on the hunt for a decent cosmetics brand that steers clear of harsh chemicals and utilizes more ingredients derived from nature. However, there’s always an ingredient or two that leaves me questioning. Finally, I’ve found a brand that is 100% natural, vegan, and organic… it’s called 100% PURE.
100% PURE Cosmetics | “Food for Your Skin”
100% PURE is an organic cosmetics brand made in the USA, and it is completely free of all harmful toxins. Made with only the highest quality ingredients, 100% PURE is 100% free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins. It is purely vegan and cruelty-free. This brand specializes in fruit-dyed makeup, and it will make you feel good about what you put onto you skin, and ultimately into your body.
My daily routine consists of a tinted moisturizer, mascara, and lip color (oh, and eyebrows…hehe). Somedays I like to jazz it up with a bronzed smokey eye and cheek. For reviewing purposes, I stuck with my daily go-to’s and tried out 100% PURE’s Fruit Pigmented Tinted Moisturizer, Fruit Pigmented Ultra Lengthening Mascara, and Fruit Pigmented Pomegranate Oil Anti-Aging Lipstick. Read my thoughts below.
Fruit Pigmented Tinted Moisturizer – Sand, $45
(Notable Ingredients: Acai Berry Fruit Oil, Pomegranate Seed Oil, Rice Starch, Peach Fruit, Rosemary Leaf)
the rundown // I prefer tinted moisturizer over foundation, because it’s lighter and looks more natural. Since I started on my natural skincare journey a few years ago, my skin has improved so much that I don’t need much coverage. This tinted moisturizer is lightweight and gives you a nice dewy finish. It is marked for light to medium coverage, and the color ‘sand’ is great for people with olive undertones. There is 15% Titanium Dioxide and 10% Zinc Oxide for the sunscreen active ingredients. *Note: 100% PURE does not use nano particles, which means these ingredients sit on top of the skin to physically protect against the sun, but it does not soak into the skin.
Fruit Pigmented Ultra Lengthening Mascara – Black Tea, $25
(Notable Ingredients: Green Tea, Blackberry Extract, Raspberry Extract, Oat Starch, Seaweed Powder)
the rundown // First thing you will notice as soon as you open the bottle is how DELICIOUS this mascara smells. These are naturally-occurring scents of course, and the color is a slight blue-ish/black tint from all of the berry-packed goodness. Once applied to the eyelashes it is a robust black and it does lengthen like the name says. I was worried the natural ingredients might make this mascara run or smudge throughout the day, but it didn’t! Admittedly, I even cried that evening, and lo and behold, it stayed in place. It isn’t waterproof, but it will handle sweat and some tears. 🙂
As much as 60% of topical skin-care products are absorbed through the skin and into the bloodstream.
They should be consumed with the same prudence that we use to choose our breakfast cereal.
– Dr. Nancy Lonsdorf
Fruit Pigmented Pomegranate Oil Anti-Aging Lipstick – Magnolia, $29
(Notable Ingredients: Shea Butter, Pomegranate, Cocoa Seed Butter, Cherry, Raspberry, Cacao, Rose Petals)
the rundown // Finding a natural lipstick is one of the most important tasks of them all. Why? Because, we eat our lipstick… think about how much we consume throughout our lives. This lipstick is free of toxins, parabens and chemicals that pollute our bodies. Not to mention, the color is GORGEOUS, and it truly lasts! It lasts even longer than brands I’ve used in the past like Nars or Makeup Forever. If you walk away with just one product, let it be the lipstick. Seriously.
This is by far one of the best 100% natural makeup brands I’ve ever tried – and trust me, I’ve tried quite a number. The main issue I had with natural cosmetics was their inability to last, and the ‘watered-down’ look it always seemed to have. 100% PURE does not use any thickeners or fillers, and they do not water down their products. The vibrant colors are the full potency from their incredible high quality ingredients. All in all, I just want to say how important it is to take care of your skin – what you put on your skin matters now and will affect you later down the road. Let’s make a pact to take care of ourselves – say ‘no’ to chemicals as often as we can, so we can live a long, healthy life doing the things that we love.
Give it a try! The brand makes it very accessible to first-timers with free shipping/returns and 100% satisfaction guaranteed. If you don’t like it, just return it. Why can’t more companies be like this? If you do end up shopping, let me know what you end up with!
One last thing… as a reader of Om & The City, you get a free gift ($144 value) for spending over $65. This promo is not open to the public for another few days, so enjoy it here. Let me know what you all think, and please ask me any questions. I blog because I care, and I’m always here for you all.
Sending so much love your way,
*All photography is owned by Om & THE CITY.